Byline:
Elaine Dundon, Innovation Management Expert, Philosopher of Meaning, Founder of the Global Meaning Institute and MEANINGology®. Author of three international best-selling books on Innovation and Meaning.

Short Bio:
Elaine Dundon is an Innovation Management Expert, Philosopher of Meaning, and Founder of the Global Meaning Institute. Her unique background bridges business strategy, brand marketing, and innovation management, along with philosophy, meaning, and metaphysics. Elaine has held senior leadership positions, including brand management at Procter & Gamble. In 2000, she designed and taught the groundbreaking course on Innovation Management in the business program at the University of Toronto. This was the first course to integrate creative, strategic, and transformational thinking, with a focus on Meaning Centric Innovation. Importantly, her consulting work prioritized Meaning and the “human side of innovation” as the driver of success (versus relying solely on the technology side of innovation). Elaine is the author of three international best-selling books on Innovation and Meaning, available in over 20 languages: Prisoners of Our Thoughts, The OPA! Way, and The Seeds of Innovation. She has shared her wisdom, consulting and speaking in Australia, Germany, Greece, Hong Kong, Portugal, Singapore, Spain, the United Kingdom, and across Canada and the USA, as well as has been profiled in media around the world. Now, Elaine has founded the Global Meaning Institute "to help people discover new meaning in their lives and work, and at a systems level, connect to the deeper meaning in organizations, communities, and societies."

Long Bio:
Following her interest in marketing and business strategy, Elaine pursued a career in Brand Management, including working at Procter & Gamble. During this stage, Elaine gained deeper insight into the need to understand a product's or service's (or person's) core essence and unique point of difference -- an insight that would lay the groundwork for her future work in Meaning.


In 1996, Elaine founded The Innovation Group which, at that time, was ahead of the trend and innovative! Elaine led the emerging field of Innovation Management with a breakthrough organizational culture assessment tool (Innovation Systems Architecture), designed and taught the first Innovation Management course in North America (in the business program at the University of Toronto), and wrote a best-selling book, The Seeds of Innovation. Her work was the first to integrate creative, strategic, and transformational thinking with a focus on Meaning Centric Innovation. Importantly, her consulting work prioritized Meaning and the "human side of innovation" as the driver of success (versus relying solely on the technology side of innovation). Her innovative insights included the need to challenge conventional thinking, create innovative mindsets, and encourage innovation cultures in order to discover new insights, new meanings, and ultimately, new ideas. Her work has been embraced by many leading organizations, including: ADP, AstraZeneca, Cargill, Carlson Hotels, DuPont, Fidelity, Four Seasons Hotels, Kraft, Mars, Mayo Clinic, Molson Breweries, Oracle, PricewaterhouseCoopers, Timblerland, and many other corporate organizations, government agencies, and nonprofit entities around the world.

With a growing interest in Meaning Centric innovation, work, and more broadly, life itself, Elaine's quest brought her to Santa Fe, New Mexico, USA, and Greece. Here she explored the topics of transformational leadership, metaphysics, and philosophy. She also deepened her understanding of how people, communities, and societies can realize their full potential though meaning. Her new research showed that Meaning is the driver for and leads to higher levels of engagement & resilience, health & well-being, and performance & innovation. Elaine captured these insights in the award-winning book, The OPA! Way: Finding Joy & Meaning in Everyday Life & Work. She also recently co-authored the expanded third edition of the international best-selling book, Prisoners of Our Thoughts: Viktor Frankl’s Principles for Discovering Meaning in Life and Work.

Elaine has shared her wisdom, consulting and speaking in Australia, Germany, Greece, Hong Kong, Portugal, Singapore, Spain, the United Kingdom, and across Canada and  the USA, as well as has been profiled in media around the world. Now, Elaine has founded the Global Meaning Institute and MEANINGology® "to help people discover new meaning in their lives and work, and at a systems level, connect to the deeper meaning in organizations, communities, and societies."

Elaine Dundon, MBA