The seeds of innovation


Cultivating the Synergy that Fosters New Ideas

Author: Elaine Dundon

Publisher: AMACOM Books (American Management Association, New York)

ISBN: 978-0-8144-1571-9

Category: INNOVATION, Business, Workplace, Organizational Culture, Creativity

The book has received many accolades, including:

  • Top 10 Business Book of the Year in Canada (The Globe & Mail)
  • Top 10 Books (The Globe & Mail, Canada)
  • Top 10 Books (National Post, Canada)
  • Best-selling book on Organizational Change/Workplace Culture (
  • Translated into Russian
  • Translated into Chinese (2 versions)
  • Published for the growing market in India by Prentice-Hall

The book presents a unique approach to innovation based on the very successful Innovation Management course designed by Elaine Dundon at the University of Toronto, the first of its kind in North America.  The Seeds of Innovation, one of the first books written to advance both personal and organizational innovation, is now viewed as a classic book on Innovation Management.

Many of the powerful insights and easy to use techniques presented in this book were field tested in top organizations around the world, including: AstraZeneca, Four Seasons Hotels & Resorts, Hewlett-Packard, Frito-Lay, Molson Breweries, Oracle, Procter & Gamble, Ontario Public Service, and the USDA Forest Service.

Unlike any other book, this book combines three powerful components or "seeds" of innovation: creative thinking, strategic thinking, and transformational thinking ("the human side of innovation").  The innovation management models, practices, and tools presented in the book were designed to help the reader break through the barriers of conventional thinking, to challenge assumptions about "the way we do things around here," and to identify ideas that add value not only on an individual basis but also for the entire organization and community.

The key is to "Innovate with Meaning." Readers have told us that they have also applied the creative and transformational thinking insights from this book to their personal lives, especially as they transition to new frontiers after the age of 50.

"Learn how to build 'the innovative spirit within your workforce,' by planting The Seeds of Innovation."--Jeanne C. Meister, author, Corporate Universities: Lessons in Building a World-Class Workforce

"Here is the how-to book on creativity and innovation you've been looking for.  Well researched, well organized, well written."--Gifford Pinchot, author, Intrapreneuring

"A refreshing, practical, easy-to-read resource for business leaders who want to push the innovation envelope throughout their organizations."--Brian Guthrie, Director, Innovation & Knowledge Management, The Conference Board of Canada

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