"MEANING is found when you connect to who you really are and then use this connection to help others."--Elaine Dundon

Elaine and Alex at the launch party for their book, The OPA! Way: Finding Joy & Meaning in Everyday Life & Work,

at the Jean Cocteau Cinema, owned by George R.R. Martin ("Game of Thrones"), in Santa Fe, New Mexico USA.

Founders & Leaders

ELAINE DUNDON is a Philosopher of Meaning, Bestselling Author, and Founder of the Global Meaning Institute. Her unique background bridges business strategy, brand marketing, and innovation management, along with philosophy, meaning, and metaphysics. Elaine has held senior leadership positions, including brand management at Procter & Gamble. In 2000, she designed and taught the groundbreaking course on Innovation Management in the business program at the University of Toronto. This was the first course to integrate creative, strategic, and transformational thinking, with a focus on Meaning and the "human side of innovation" (versus the technical side of innovation). Elaine is the author of three international bestselling books on Innovation and Meaning, available in over 20 languages: Prisoners of Our Thoughts, The OPA! Way, and The Seeds of Innovation. She has shared her wisdom, consulting, and speaking in Australia, Germany, Greece, Hong Kong, Portugal, Singapore, Spain, the United Kingdom, and across Canada and the USA, as well as has been profiled in media around the world. Now, Elaine is leading the Meaning Movement having founded the Global Meaning Institute and MEANINGology® "to help people discover new meaning in their lives and work, and at a systems level, connect to the deeper meaning in organizations, communities, and societies."


Click here for more information about Elaine Dundon.


ALEX PATTAKOS, Ph.D., aka "Dr. Meaning," is Founder of the Global Meaning Institute. His unique background bridges political science, public policy, and innovation management, along with existential philosophy, psychology, and meaning. Wanting to change the system and assist in broader societal transformation, Alex received his Ph.D. in Political Science and became a full-time professor of public and business administration, including graduate program head. In addition to preparing students to become the new vanguard -- leaders more aware of the greater need for Meaning throughout society -- Alex also served as an advisor to governments to affect policy change, including service to the White House under three U.S. presidents and to the commissioner of the U.S. Food and Drug Administration. A prolific author, he has written two international bestselling books on the human quest for Meaning, The OPA! Way, inspired by Greek philosophy, mythology, and culture, and Prisoners of Our Thoughts, written at the personal urging of the world-renowned psychiatrist, Dr. Viktor Frankl (author of the classic bestseller, Man's Search for Meaning). Now, Alex has founded the Global Meaning Institute "to help people discover new meaning in their lives and work, and at a systems level, connect to the deeper meaning in organizations, communities, and societies." As a leader of the Meaning Movement, he continues to spread the inspirational message of Meaning around the world.


Click here for more information about Alex Pattakos.